Home Service Advertising for Contractors
Advertising That Generates Calls
Ads are an immediate pipeline while organic takes root
Home service advertising is the fastest way to get leads, but ads are gasoline, not firewood. Pour money in, get leads out. Stop spending, leads stop. Search Engine Optimization (SEO) is the slow-burning log that keeps your pipeline warm without constant fuel. Most contractors need both: ads to generate business now while SEO builds the foundation that sustains you later.
The problem isn't the platforms. Google and Meta both work. The problem is agencies that don't understand service businesses. They optimize for clicks and impressions instead of booked jobs, lock you into long-term contracts, and hide your ad account so you can't leave. You keep pouring in gasoline with no idea where it's actually going.
Trade Hive runs ads specifically for contractors and home service businesses. We focus on the searches and audiences that turn into actual jobs. You own your ad account, you see exactly where your money goes, and there are no long-term contracts. When your SEO catches and you don't need as much gas, you scale back. Simple.
What You Get:
Google Ads for high-intent searches - When someone types "AC repair near me" or "roof replacement estimate," they're ready to hire. We build campaigns around the searches that actually generate jobs in your service area, not broad keywords that waste your budget on tire-kickers.
Meta Ads for visual services and seasonal pushes - Facebook and Instagram work best for services that photograph well. Concrete coatings, landscaping, remodels, before-and-afters. Also effective for promoting maintenance plans and seasonal specials to homeowners who aren't actively searching yet.
Landing pages that convert - Sending ad traffic to your homepage wastes money. We build dedicated landing pages for each campaign with one goal: get the phone to ring. Clear messaging, easy contact options, no distractions.
Campaign setup done right - Keywords, ad groups, targeting, negative keywords, conversion tracking. The backend work that determines whether your budget gets results or gets wasted. We handle all of it.
Ad copy that sounds like a contractor - No "synergy" or "solutions." Clear messaging about what you do, where you work, and why someone should call you instead of the next company on the list
Ongoing optimization and reporting - Ads aren't set-and-forget. We monitor performance weekly, cut what isn't working, and scale what is. You get monthly reports showing exactly where your money went and what it produced.
Your account, your data - We set up campaigns in an ad account you own. If we part ways, you keep everything. No hostage situations, no starting over from scratch.
No long-term contracts - Month to month. If the results aren't there, you're not trapped.
The Long Game
Ads get you leads now. But you're paying for every single one. SEO takes 3-6 months to build, but once it's working, those leads come in without the ad spend.
Smart play: run ads while SEO builds in the background. As your organic rankings improve and leads start coming from Google without paying per click, you can scale back ad spend or redirect it to seasonal pushes and new service areas. We handle both if you want a combined approach.
Perfect For:
Contractors, HVAC companies, plumbers, electricians, roofers, concrete coating businesses, landscapers, cleaning services, pest control, pool services, and any service business in Albuquerque and New Mexico that needs leads before SEO has time to build.
If you've got capacity to take on more work and your organic rankings aren't there yet, paid advertising fills the gap.
Service Includes:
Google Ads campaign setup and management
Meta (Facebook/Instagram) campaign setup and management
Keyword research and competitor analysis
Ad copywriting and creative direction
Dedicated landing page design
Conversion tracking setup
Negative keyword management
A/B testing for ads and landing pages
Monthly performance reporting
Budget recommendations and scaling strategy
Ad account setup (you own it)
Want to know more about ads and SEO? Check out the difference between PPC vs SEO here.
How much ad spend do I need?
At least $500/month per platform. We'll give you a realistic budget recommendation based on your market and goals before you spend anything.
How long until I see results?
Campaigns typically need 2-4 weeks to gather data and optimize. You'll likely see leads in the first month, but performance improves as we learn what works in your market.
Google or Meta - which one should I start with?
Google for most contractors. It captures people actively searching for your service. Meta works better for visual services like concrete coatings or landscaping, or for seasonal promotions.
I got burned by an agency before. How is this different?
You own your ad account. You see every dollar spent. No long-term contracts. If we part ways, you keep everything. We don't hold your business hostage.
Do I need a good website first?
You need somewhere to send traffic that converts. If your current site isn't up to par, we can build landing pages specifically for your campaigns. We'll tell you honestly if your site is hurting your results.
What happens if I want to stop?
You stop. Month-to-month means exactly that. Your ad account and all the data stays with you.