About · Trade Hive

Ten years on the tools. Now I build the websites those guys should've had.

I spent a decade in finish carpentry before I ever touched a line of code. That's not a fun fact. It's the reason Trade Hive exists, and it's why I can talk to a contractor like a contractor instead of like a sales rep reading off a script.

On the tools 10yrs carpentry
On the keyboard 6yrs · 3 paid
Based Albuquerque, NM

Why I left · the honest version

I got out before the trade got me.

My body wasn't the problem. My mentor's was.

He wasn't a big guy, wasn't reckless, took care of himself. And I still watched the work wear him down year after year. A decade of it does damage you don't see until it's done. I learned the trade from him, and one of the things he taught me without meaning to was where that road ends.

So I got out before 30. Not because I stopped respecting the work. Because I respected it enough to see the whole picture.

Got out Before 30
Still respect the work Every day
Decision Eyes open

Why websites · why contractors

Same trade, different tools.

Here's what I noticed once I was on the other side: tradesmen get ripped off on the web stuff. Almost every time. A guy who's great with his hands hands over a few grand to some agency, gets a slow generic site that doesn't book a single job, and never hears from them again. That made me mad enough to do something about it.

Trade tools 2012 — 2022
Web tools 2019 — NOW
Talking to a homeowner On a porch, in plain English
Copy that books a job Same voice, on a screen
Working a service area Knowing every zip in town
Local SEO · map pack Same map, ranked
Bidding the job right Reading the customer fast
Pages that qualify leads Tire-kicker vs real call
Callbacks · punch list Following up by hand
Automated follow‑ups SMS · email · reviews
Done right the first time No callbacks for fix-its
Built to last · not patched Same standard, on the web
I already knew how these guys think, what they sell, how their customers find them. I just had to get good at the web side. So I did.
System · in service

What that means for you

You won't have to explain your business to me.

I already know what a slow season feels like. I know the difference between a tire-kicker and a real lead. I know your customers are searching on their phone from a job site, not browsing a portfolio.

So I don't build pretty websites that win design awards and book zero jobs. I build the thing that gets your phone ringing, then gets out of your way so you can do the work.

Built by a tradesman, for tradesmen. — And I mean that the boring, literal way.

Let's talk

Let's get your phone ringing.

Book a quick call. No pitch, just a straight conversation about your business and whether I can help.