Industries · Concrete coating
A garage floor is a three‑grand job. The guy who shows up first on Google gets it. That should be you.
Your work isn’t an impulse buy. Somebody decides to coat their garage, they pull out their phone, they search, and they call one of the first names they see. If that name isn’t yours, you didn’t lose the job on quality. You lost it before they ever saw your work.
The honest pain
Coating is a good business when the leads are there. The jobs are big, the margins are real, and a happy customer’s garage sells the next one on the block. But the leads are the catch.
Most coating companies have a website that does nothing about any of that. It lists services, shows a few photos, and sits there. It doesn’t rank, it doesn’t capture the lead, and it doesn’t follow up. So you’re back to chasing referrals and hoping.
Hardware‑store epoxy that fails in two years and convinces every customer epoxy is junk.
EDUCATE OR LOSESlammed in spring, quiet in January. Revenue chart looks like the EKG of a guy having a bad day.
SMOOTH THE CURVEFighting the same handful of people searching this week. Whoever ranks, wins. The rest scrap.
OWN THE MAP PACKI know your best customers are searching “epoxy garage floor” and “metallic floor cost,” not browsing for fun. I know a commercial kitchen or warehouse floor is a different animal and a different sale than a residential garage.
I know your work has to survive 150° summers and freezing nights, and that the cheap guys cut corners on prep that come back to bite everyone. You shouldn’t have to explain your own trade to the person building your website. With me, you don’t.
I build the thing that gets those high‑intent searchers to call you instead of the next guy.
The proof
Not theory. A specific coater, in this town, less than a year old. We rebuilt the site and ran the local SEO. They climbed and held.
What I’d build for you
Four parts, working together. Each one earns its place. None of them are upsells you find out about later.
Built to rank for the coating searches in your area. Map pack first, page one everywhere else. So you’re where the buyers look.
How I do SEOForms, chat, click‑to‑call, and a system that grabs the contact before they bounce to a competitor.
How I build sitesMissed‑call text‑back and automatic follow‑up so a lead doesn’t go cold while you’re on a job.
AutomationsReal photos of real work, clear pricing direction, easy to book an estimate. The site sells the job before you pick up the phone.
Book a walk‑throughWhy me, specifically
Ten years in finish carpentry before I wrote a line of code. I’m not an agency that took on a contractor client. I’m a tradesman who learned the marketing side because I watched too many good guys get ripped off by people who didn’t understand their business.
You’ll talk to me, not an account manager. The work will be done right, because that’s the only way I know how to do it.
Let's talk
Book a quick call. No pitch, just a straight conversation about your business and whether I can help.