Organic traffic
From a trickle to a steady climb. All from search, no ads.
Source · Google Analytics 4 · organic search sessions
Case study · NM Concrete Coating Pros
A coating company nobody could find online. Now they're top of the map and holding.
NM Concrete Coating Pros opened less than a year ago. Good crew, good work, no visibility. If you searched for a concrete coater in Albuquerque, they weren't there.
We rebuilt the site and fixed the local SEO. The rankings climbed almost immediately. Then the March 2026 Google core update hit, the kind that knocks a lot of sites down a peg. They didn't just survive it. They held the top of the map pack while competitors slid.
01 · Where they started
Brand new, and invisible.
A new business has no track record with Google. No reviews, no history, no reason for the map pack to trust it yet. Meanwhile the established coaters in town had years of head start.
So the phone wasn't ringing from search. The work was there. The customers couldn't find it.
- Map pack presence None on headline terms
- Organic traffic A trickle
- Reviews / history Effectively zero
- Phone Quiet
02 · The work
Build it right, then make Google trust it.
No tricks. Same as any job site: prep it properly, then build on solid ground.
-
01
Rebuilt the site to actually convert.
Fast, clean, built around the services people actually search for. Clear calls to book a free estimate on every page. A site that earns the click instead of wasting it.
-
02
Local SEO and the map pack.
Google Business Profile, citations, and service pages built to rank for coating searches across the metro. The map pack is where local jobs come from. That's where we aimed.
-
03
Pages built to last.
Real content about real coating systems, written to answer what customers ask, not to game an algorithm. That's why the rankings held when the update came. Nothing shortcut means nothing to lose.
03 · The results
The numbers, straight.
No spin. Here's what the tracking shows.
Map pack rankings
Across the metro, before and after. Lower number = higher on the map.
KW 01
“Metallic epoxy flooring”
Not ranked
5.5
From not showing up at all to a real position across the grid.
KW 02 · Headline
“Concrete coating”
6.4
3.0
A competitive term, and we cut the average position better than in half.
KW 03
“Concrete coating company”
3.5
2.4
Pushed into the top three across a wider area than where they started.
TOP 3
4–10
11–20
20+
Clicks & impressions
More people seeing the business, more people clicking through.
Impressions
Clicks
Source · Google Search Console · clicks & impressions
04 · The payoff
Rankings are nice. Jobs pay the bills.
The visibility did what it's supposed to do: it brought in work. One of those searches turned into a major commercial job, tracked straight from organic search, start to signed.
That's the whole point. Not traffic for its own sake. Real customers, finding a real business, booking real work.
Let's talk
Let's get your phone ringing.
Book a quick call. No pitch, just a straight conversation about your business and whether I can help.